WinnLite grip technology was developed for golfers who are looking for longer distance, more accurate shots, and higher ball flight. WinnLite grips translate to lighter club weight which equals faster swingspeed, resulting in increased distance. WinnLite grips will give you better clubhead feel for more accurate shotmaking and increase your launch angle resulting in a higher ball flight. WinnLite Soft is comprised of V17-Soft material for ultimate comfort, shock absorption and feel. WinnLite Medium is comprised of V17 material for all around feel and performance. WinnLite Firm is comprised of PolyCord material for high performance.