Understanding the difference between pro-line and store-line equipment

Click here for print version
 

Are you just beginning to play and are looking for a set to play with? Like any wise shopper, you are researching for your big investment and you find a whole gamut of prices to choose from. The local pro shop has a single driver at $299, while you go to a discount or big box store and find a whole set for the same price, and that even includes the bag. You are probably wondering

what the difference really is and how it may influence your game.

First, let’s explain some of the terms so you will become a more informed shopper. Pro-line equipment is, well…what the pro’s play (for the most part with customized shafts and grips suited to them). The large companies such as Callaway, TaylorMade and Nike pay millions of dollars to professional golfers as means of endorsing or increasing awareness of their brand. Companies bank on the fact that the core golfers will eventually purchase the same brand of

Page: 1 2 3 4 5 >