equipment that their favorite golfer plays, whether it is Tiger, Phil or Annika. Furthermore, these same companies will spend many more millions of dollars to advertise their brand or latest equipment in major golf magazines and television networks. Usually the marketing cost can constitute about two-thirds of the price of each club.

Store-line equipment is just the opposite scenario. Many of these clubs you find in the department stores, retail chains or discount houses will be off-brands, some of which are their own generic house brands. But this is one part of the reason why the cost is considerably lower than pro-line equipment.

Pro-line golf clubs employ engineers in their R&D departments to do extensive testing to create new and improved clubhead designs using the latest aerospace materials and production techniques. The golf professionals as well at robot and launch monitor testing, spring-board the