| CITY OF INDUSTRY, CA, November 20, 2006 - Hireko Golf announces a first in the component industry: One column pricing on all OEM Shafts and Grips! Need just a couple of grips? There's no longer the need to purchase a full case to get the lowest price. Hireko has ONE LOW PRICE for OEM shafts and grips. Need just one driver shaft? No need to purchase 10 or even 20 shafts to get the best price (like our competition!). Hireko gives you one low price. PERIOD! Hireko does not force you to purchase multiple units to get the best price. Hireko SAVES YOU MONEY!. Unlike the competition who offers gimmicks and fake promotions to entice you to buy from them, Hireko makes it very simple and efficient for the clubmaker. In addition to providing the clubmaker with one column low pricing, Hireko also gives you FREE! Headcovers with every Driver, Fairway, Hybrid, Genesis and Prophet Putter purchase! "There's many things that separate Hireko from the competition", says Marketing Manager Rob Altomonte. "If you buy 8 irons, shafts and grips from Hireko, under the new for 2006 one low column pricing structure, your purchase will be CHEAPER than another company's marketing gimmick that may offer free shipping", Altomonte says. "The clubmaker has to do the math. One column low pricing almost always beats free shipping or other marketing gimmicks". With one more major component company being sold to a big box retailer, Hireko now is the only major component company that is privately held, and still family owned and operated. This gives Hireko a distinct competitive advantage. Hireko does not have to answer to thousands of shareholders that only care about the bottom line profit and whose Board of Directors provide constant pressure on management to cut costs at the expense of product development, customer service and just plain company friendliness. Hireko's size allows it to be more innovative, more customer friendly and more efficient than it's big box, public company competitors. Simply put, buying from Hireko is more enjoyable, profitable and efficient than buying from the competition!
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For over 26 years, Hireko Golf has served the golf industry through it's direct mail, website and retail channels. Hireko and Hireko's technical expertise has produced over a dozen nationally recognized publications and the Hireko Shaft Fitting Index remains the dominant testing and development concept in shaft technology. Our brands include Acer, Hireko, Oxygen, Prophet, Pal Joey, iBella, Synchron, Power Play and Karma. For more information visit www.hirekogolf.com.
SOURCE: Hireko Trading Company, Inc.
Rob Altomonte, 614-209-7405
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