CITY OF INDUSTRY, CA, January 11, 2007 - Hireko Trading Company, Inc. announced the introduction of it's most sophisticated driver to date, the Dynacraft Avatar Inversion Comp Driver. The new Inversion Drivers are in stock and are available as either a component golf clubhead ($64.95 each) or custom assembled golf club ($109.95 each for base model). Complete custom golf club assembly options are available on Hireko's website www.hirekogolf.com.

The Avatar Inversion Comp Driver marks a radical departure from traditional-shaped crown design. The "inverted" carbon crown geometry lowers and deepens the Center of Gravity more than most drivers on the market today. The cup-face design ensures maximum coefficient of restitution (COR) not only in the center of the face, but also over the entire hitting surface. The combination of the inverted carbon crown and cup-face ensure maximum energy transfer with optimal launch angle and significant reduction of spin rates.

"When I hit the Avatar Inversion Driver for the first time I couldn't believe the results," states Marketing Manager Rob Altomonte. "Not only was the distance and accuracy some of the best I've seen, but the forgiveness and sound of this driver is remarkable. The inverted carbon crown and cup-face design really give the ball the extra punch and launch angle I need."

The Avatar Inversion is available in two lofts. For those who hit the ball high, Hireko recommends the Tour Spec 9.1?, the average loft found on the PGA Tour. The 10.5? model is perfect for the everyday golfer. The assembled base model comes equipped with a Cadence 65 High Launch Graphite Wood Shaft and Karma Black Velvet grip. Both are finished black on the crown.

Fully custom assembled options are now available at www.hirekogolf.com.

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For over 26 years, Hireko Golf has served the golf industry through it's direct mail, website and retail channels. Hireko and Hireko's technical expertise has produced over a dozen nationally recognized publications and the Hireko Shaft Fitting Index remains the dominant testing and development concept in shaft technology. Our brands include Acer, Hireko, Oxygen, Prophet, Pal Joey, iBella, Synchron, Power Play and Karma. For more information visit www.hirekogolf.com.
SOURCE: Hireko Trading Company, Inc.

Rob Altomonte, 614-209-7405