http://www.hirekogolf.com/jforum/posts/11.page JForum - http://www.jforum.net
CITY OF INDUSTRY, CA, November 15, 2006 - Hireko Trading Company, Inc. announced the launch of it's online custom club assembly initiative on it's website www.hirekogolf.com. The new "build and buy" option will enable golfers to create a set of clubs to their exact specifications. Users can choose from hundreds of combinations of clubheads, shafts and grips and receive an instant price for their options.

"Choice is the key to bringing online custom club building to golfers," said Rob Altomonte, Marketing Manger of Hireko Golf. "Until now, consumers have not had many choices when it came to purchasing online custom fit clubs. Hireko's goal is to give golfers seeking high quality custom clubs access to its 26 years of golf component expertise and resources. This includes our free Technical Hotline (800-942-5872), our new online GetFit System that will assist you in the club fitting process and our inventory of thousands of shaft and grip models to choose. Simply speaking, Hireko is positioning itself to become the leading online retailer of custom fit golf clubs."

An integral component in Hireko's online custom club strategy is the new GetFit System. The GetFit System guides the golfer through a simple interactive step-by-step process deriving from the user such parameters as flex, grip size, swing tempo and optimum club length. At the end of the session, GetFit offers a summary of what kind of club will yield the best results for the golfer.

"When Hireko purchased Dynacraft last year, they purchased a technical staff that wrote the book on club fitting", said Altomonte. "Dynacraft has published over 3 books on club fitting and they remain the technical experts in the field." The new online custom club initiative is another symbiotic and evolutionary leap forward from this union between Hireko and Dynacraft.

Giving the online golf community flexibility and choice in their golf club product selection will dramatically influence not only their shopping experience, but their golf game too. A user going through the new GetFit System then choosing the appropriate head, shaft and grip combination will greatly enhance their enjoyment of the game.
After the clubs arrive at the golfer's door in about a week, Hireko's superior customer and technical service will further support the buyer's online club purchase. Since 1980, Hireko has provided the golf industry with reliable, trusted and proven customer service and technical support.

"There are other companies who give online custom club fitting options. But Hireko's 26 years in the golf business, it's technical expertise and access to thousands of shaft and grip combinations provide a unified and committed user experience that our competition cannot offer", states Altomonte.

To experience the new GetFit System and new online custom fit golf clubs, visit www.hirekogolf.com.

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For over 26 years, Hireko Golf has served the golf industry through it's direct mail, website and retail channels. Hireko and Dynacraft's technical expertise has produced over a dozen nationally recognized publications and the Dynacraft Shaft Fitting Index remains the dominant testing and development concept in shaft technology. Our brands include Acer, Dynacraft, Oxygen, Prophet, Pal Joey, iBella, Synchron, Power Play and Karma. For more information visit www.hirekogolf.com.
SOURCE: Hireko Trading Company, Inc.

Rob Altomonte, 614-209-7405[b]]]> http://www.hirekogolf.com/jforum/posts/338#813.page http://www.hirekogolf.com/jforum/posts/338#813.page